Principal Tower, London
About Principal Tower, London
PRINCIPAL TOWER is set to join the cast of architectural landmarks on London’s iconic skyline, which includes masterpieces from the Richard Rogers Partnership, Rafael Viñoly and Kohn Pederson Fox. Designed by Foster + Partners, this svelte new addition is the epitome of understated elegance. Inspired by the architectural landmarks in its vicinity and the historic views it offers across the capital, Foster + Partners has created a design that responds to the uniqueness of its location both geographically and culturally. Principal Tower offers the opportunity to own an architectural masterpiece, equivalent to a priceless piece of art, that will give constant pleasure and lasting value.
Principal Tower enjoys a prestigious location overlooking the heart of the City of London, the financial capital of the world, and Shoreditch, the trend-setting capital of the world. The Tower benefits from five major transport hubs within walking distance, making it convenient to access all corners of the capital with ease and speed. London City Airport is an additional asset, being less than 30 minutes away.
Many other world-famous London destinations are also easily accessible thanks to Principal Tower’s proximity to the efficient transport network. Whether you choose to spend the day on a shopping spree at Harrods or a relaxing afternoon in Hyde Park, you are only minutes away.
Whilst PRINCIPAL TOWER is a building of unquestionable architectural merit, it is from inside looking out that its true splendour is revealed. At 50-storeys high, it offers spectacular views from East to West, a panoramic that is unlikely to be surpassed.
PRINCIPAL TOWER is situated within PRINCIPAL PLACE, destined to be a primary public space for this vibrant area. Principal Place is a true mixed-use destination, home to the 600,000 sq. ft. Amazon headquarters building as well as 28,000 sq. ft. of retail space. Pleasing gourmet eateries, cafes and lively bars will complete the picture. A half-acre piazza will be a lively space with cultural events being hosted throughout the year.
By day, the apartments are flooded with natural light, providing an ambience that is both energising and life-enhancing. By night, residents will enjoy a privileged view of the lights and romance of the world’s most famous capital city.
The interior design team has chosen two palette options for the Upper House kitchens and bathrooms:
CHAMPAGNE: Kitchen units are finished in luxurious ‘Figured Sycamore’ timber veneer. The master bathrooms will feature a bespoke marble bath surround and vanity units in polished ‘Arabescato Corchia’ marble from Italy, contrasted by the ‘Dark Bleu de Savoie’ marble on the walls and floors.
CAVIAR: Kitchen units will be finished in ‘Eucalyptus’ timber veneer. The master bathroom will feature a bespoke marble bath surround and vanity unit in polished ‘Grey Marquina’ marble and contrasted by ‘Light Bleu de Savoie’ marble to walls and floor.
PRINCIPAL TOWER will face onto a newly created landscaped piazza, with trees and green spaces. Residents also benefit from amenities that include a lap pool, spa, a state-of-theart gym, cinema, 24-hour concierge and residents’ lounge. There are subterranean bicycle storage facilities available and opportunities to acquire parking spaces.